And there was weeping and gnashing of teeth.
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- posted
18 years ago
Lite Beer inventor dies!!
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18 years ago
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His technical prowess for developing the process to extract starches from beer far exceeded his marketing ability!!! Gablinger's Diet Beer from Rheingold indeed!!!
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18 years ago
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I thought his invention was well received.
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18 years ago
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The invention was well received, but it failed in the marketplace and was ultimately sold to Miller who was able to rename and market it properly. It's probably no surprise that Rheingold is no more while Miller Lite is known worldwide.