The NY Times Magazine had a feature article in the phenomanah. Their take was the young idiots are doing it as a rebellion against what they see as yuppie beer. I their own twisted view they are being anti-corporate buy buying corporate beer that is not advertised hence it is not perceived by the clueless as "corporate." Go figure. Its their liver they can poison is with that swill all they want, but what a dumbass reason for drinking crap beer.
-_Dan E
It wouldn't be the first time the NYT has swung and missed. I suppose that's a factor, but Gen Y embraces more than enough corporate things to cast doubt on that.
I'd chalk it up more to post-modern irony - something my generation nailed, and the one immediately behind us is embracing wholeheartedly - and the idea that everything old is new again. People in their early and mid 20s are all over things 70s right now, in large liklihood because they didn't have the misfortune of witnesseing that fugly decade firsthand. It's the same phenomenon that has made those foam-front truckers'/farmers' hats so popular amongst people in their 20s. Drinking a blue-collar beer from a bygone era has an irony and statement to it that's the same as wearing a cheesy John Deere hat. It's the same sort of thing those of us now in our 30s did 10 years ago making Ed Wood into a cult figure.
-Steve
Just had Alpine Pilsner on tap at the Barking Dog, a new pub at NW 70th and 7th NW. Go there if you get the chance. Good place, even if they serve their Belgian ales too damn cold.
Because they don't know any better. Look on the bright side: if the next big thing is '80s revivalism, Red Hook beers should clean up.
Hey, the 70's weren't that bad. We got rid of Nixon, ended the US involvement in southeast Asia, had some great music (disco notwithstanding) with rock in the early 70's and punk in the mid to late 70's, etc. IMO, you Gen-Y wankers lived through the 80's, so had to go back to the 70's for some of the good stuff.
Thank you, sir! And if they serve them too cold, I just order 2 at once so at least the second one is OK.
--------->Denny
You also elected Nixon. A wash, at best.
Prog rock != "great music"
Hey, I'm a Gen X wanker. I remember the 70s, outside of the first four years or so, pretty clearly. Enough that I still bear the scars we all do from KC and the Sunshine Band.
However, the 70s did bring us Anchor Liberty Ale, so the decade wasn't a complete and total waste.
-Steve
Straw man.
I can't help it if you teeny boppers didn't realize music existed beyond AM radio.
Yup. In fact, one could argue that the Craft Beer Resurgence started in the 70's.
Yup indeed. Arguing against that is just a matter of degree.
No. We didn't.
Try to keep up, Mr Jackson, but the voting age was 21, not 18.
--Jeff Frane
I know old people forget things, but Nixon was also elected in 1972. Which also happens to be the first election where people who were 18 could vote.
Of course, whatever the voting age was, that doesn't eliminate the fact that Nixon was elected (or re-elected, if you prefer) in the 70s as well as gotten rid of.
Glad I could help.
-Steve
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