Sorry to post about an industrial barley-based solvent mostly used by collegians (Rolling Rock) in a beer newsgroup.
We were driving home from our first of several T-giving gourge-fests today and noticed a billboard regarding a recent supposed tasteless add for Rolling Rock beer involving an ape - something to the effect of "beer ape" or whatever. I could not abide my sensibilities, so I searched and found very few hits -- surprisingly. There was a video link to YouTube that mentioned a web address at the end. It's fairly obvious they are waging a Miller Lite-esque style add that is incredibly far off of target. The concept is that people will be intrigued (ala "What is M-Life? from AT&T) and go to the friendsofrollingrock dot com website. Like a tool, I did that very thing. Is this not ridiculous? I guess it generates web traffic. Oh well...
To get back on topic to beer, I have a keg of Sam Adams Winter Lager coming for the barmeister. I don't think it can be topped in the arena of mass-produced sesonal beers; all opinion ofcourse... Discuss if you wish...
Comboverfish