Stroh's anyone?

Before I really get flamed, I honestly gave it a shot without prejudice. It is not a microbrew or a quality import craft brew. It is the "macro" brew with a slight taste of honey and a slight bitterness. I guess it won a blind taste test over Bud or Miller and it might have beat some other macro advertiser's.

Hey at this point, IT'S BEER!!!!!! $5.25 for a twelve! LOL! The lady at the drive through said that is the first Stroh's she ever sold. (arggggg)

It tastes similar to the Russian Baltika lager.

I am on my 3rd and still am surprised that it is still good. It is a good combination of sweet and bitterness.

Any other Stoh's fans out there? I would not buy it every day or week. But once in a while it is good to shop around.

-David

Reply to
David
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Given that it's brewed by Miller, as are so many other "ghost" brands, that doesn't say much.

Neither does a comparison to Baltika 9.

Reply to
dgs

But did you ever try it? I am not saying it is GREAT! Just good for an over the counter "cheap" brew.

Reply to
David

I tried it. It's ok. It does have an unusual taste.

Hope this helps!

Reply to
piddy

Back in my youth, Stroh was entering the market where I was living (San Antonio) for the first time, so was sponsoring a lot of events. Up 'til then, major events featured Lone Star, Pearl, or Bud. My beergeek palate was just budding then, but I did find Stroh had a more beer-y flavor than those others.

Reply to
Joel

And there was that "fire-brewed Strohs" marketing campaigned that really killed them when most others were marketing against heat pasteuration.

Reply to
Blake S

Reply to
Bill Becker

Stroh's "fire brewed" slogan was being used in their advertising (and on their packaging) since, at least, the 1960's. They used an open gas flame to heat the brew kettle where as other breweries used steam or other enclosed methods during the brewing process. (The story went that a Stroh visited Germany and saw the old technique and went back to it - the direct heat carmelized some of the sugars in the brew.) They spent a lot of money converting the Schaefer and Schlitz breweries after they bought them, supposedly.

Pasteurization occurs long after the brewing process- after bottling/canning.

Reply to
jesskidden

Somehow, I doubt that by "fire-brewed" they were talking about pasteurization.

Reply to
Joel

It doesn't matter. Fact is, other brewer's were advertising that their brews were "cold-filtered" and not "heat pasteurized" like other beers. Obviously, the other brewer's were implying that Stroh's was "heat pasteurized", and my guess is that 99% of the population believed it.

Reply to
Blake S

Well, I don't really follow the ad campaigns of the big industrial breweries, but I assume "cold filter" ads were from Coors and/or other brewers of "draft" bottled beers (Miller & A-B both had them awhile back, right?). But, of course, "fire brewing" has NOTHING to do with pasteurization- needless to say, (well, considering your logic, maybe not so needlessly...) even "real draft" "cold filtered" beers are

*brewed* by heating the ingredients.

No....

I really doubt that ANY ad campaign from Bud, Miller or Coors took any consideration of the small percentage of the beer market Stroh beer had at that point (wasn't Old Milwaukee Stroh's best selling brand before they threw in the towel?).

99% of the population? O..K....
Reply to
jesskidden

So if the large brewer's weren't going after Stroh's, then which brewer were they targeting with their "heat pasteurized" campaign? Yes, Stroh's had a small market share at the time, however they were aggresively marketing their "fire brewed" beer to gain more market share. Is it just a coincedence that other large brewers were marketing against "heat pasteurized" beer at the same time as Stroh's "fire brewed" campaign?

Reply to
Blake S

Short answer: yes. Stroh's wasn't going anywhere. Plus, the Big Three didn't all decide to advertise their beer was cold filtered.

For the same reason that Budweiser started their "Born On" marketing campaign recently: since nobody had yet to say they sold "fresh" beer, they pounced on this non-issue (among major brewers) in order to imply that the "other guys" weren't as fresh or, in this thread, since THEY were the only ones telling you they "cold- filter", it must be a good thing and the other guys must be doing something horrible to their beer or else they too would advertise their cold-filtering process. Standard marketing ploy.

With American megalagers such as these, it's not going to make any taste difference whether you heat-pasteurize or cold-filter or any other goofy term the marketing teams can come up with.

Witzel

Reply to
Dave Witzel

Love that price. I like to have a few commercial beers on hand in case a visitor doesn't like homebrew. However... Last trip to the Liquor Commission here in Nova Scotia cost me $20.74 for a 12 pack of Molson Canadian cans. Won't be buying that anymore! Can make 4 dozen pints of better beer for $20.00. It's almost as expensive as gasoline up here. Beer = $5.20 gallon Gas = $4.54 gallon.

Reply to
Scott

Every brand of bottled and canned beer that isn't bottle conditioned or "cold filtered" is pasteurized- so that'd be Bud, Miller, Heineken, Molson, Yeungling, etc., etc.... obviously, even some those brewers who advertised their beers as "cold filtered" ALSO sell packaged beer that IS heat pastuerized. I'd guess even Coors in Memphis pasteurized those other house brands that were brewed there.

Yeah, because "fire brewing" has *nothing* to do with, has nothing in common with, and is in no way the opposite of the much later process of pasteurization. The "cold filtered" beers were HEATED to the boiling point when they were brewed.

Reply to
jesskidden

Reply to
Bill Becker

Yeah, that's what it is (altho', it was a *gas* flame, IIRC, as opposed to most large breweries kettles which were heated with a enclosed steam jacket). Blake here seems to feel that it is the opposite of "cold filtered" or, at least, that large breweries that sold & advertised "real draft/cold filtered" beers were somehow denigrating Stroh's "fire brewing" technique... I'll give him this- if the general beer drinking population gets their brewing education from TV commercials/ad campaigns from the major brands of beer, they are going to be pretty ignorant about the process. Isn't Coors being advertised these days as "Cold Brewed" - that's quite a trick. And how about those giant beechwood barrels Bud's aged in? And doesn't Miller claim that "...all US brewed beer is fresh..." or something like that?

Reply to
jesskidden

I think Coors calls it "frost-brewed" (whatever that means). My favorite ad was the Canadian brewer that claimed their beer came from a country "that was more than 40 percent frozen" (I think it was Molson).

Reply to
Blake S

Miller has been using the cold filtered line for awhile. A-B and probably Coors are not cold filtered but are heat pasteurized. There's no way either of those big 3 would be going after an obscure beer like Strohs these days.

Reply to
Expletive Deleted

Miller Genuine Draft is cold filtered. That's why they call it "draft" because its not pasteurized, in the same way that keg beer is not pasteurized. Silliness.

Reply to
Expletive Deleted

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