Following on from the "is it / isn't it?" news below about National Lager Week (spoof?) & Freedom Brewery's attempts to promote the best of craft-brewed British lager (non-spoof), I happened upon The Campaign For Real Lager's website -
Some quotes - "Even a casual glance around the web will show that the world is unanimous in its love for Carling lager - there is little doubt in the minds of most, that one Lager brand stands head and shoulders above the rest."
- er, I have a little doubt.
"Great Lagers of the World: Budweiser - The ultimate bottled beer - Bud is a real "in your face" lager ..."
- er, no.
"Carlsberg - Let a less knowledgable drinker near it and without fail they will ask "Is that one of those Belgian beers?"."
- er, no again.
But I read on, only to wonder if this was big lager-brewing marketing, but filtered through the prism of arch-satirist Chris Morris . . .
On Budweiser again . . . "It is difficult to drink and feel British at the same time, but that should not be to its detriment. Sublte blends of hops and yeast, interspersed gracefully with gentle hints of Betaglucanase, Ammonia caramel, Rhoiso-alpha acids, Amyloglucosidase and Propylene glycol alginate, make for a delightfully refreshing and natural tasting lager."
Seems an odd description of the ingredients of a "delightfully refreshing and natural tasting lager."
I'm confused & bemused cheers MikeMcG