I've just bought some bottled ales from Sainsbury's, which were being promoted as part of a "beer and wine festival". Some interesting choices among them - the ones I bought were Titanic Stout, Dorothy Goodbody's Golden Ale, Brain's Dark and Sierra Nevada Celebration Ale.
The three British beers bore a stamp on the label with the Camra logo and the words "Camra says this is real ale". Interesting. Is this a new development? I've certainly not seen it before. Seems like an excellent move to me - both as a promotional gimmick for Camra and as an aid to the consumer (ie to get it into people's heads that most bottled beer is /not/ real ale).
Interestingly, both the DG's and the Brain's had the words "bottle conditioned ale" on the label but the Titanic didn't. What it did have was another stamp declaring it to be "Champion Bottled Beer of Britain
2004" (and you could see the sediment in the bottom of the bottle, of course).I guess the Camra logo would be considered less ambiguous from the point of view of the average consumer, who wouldn't necessarily know what "bottle-conditioned" meant, but I was still slightly surprised that they didn't include the words. What do others think? Is it important?
Anyway, top marks to Sainsbury's - I hadn't gone in there with the intention of buying beer, but I couldn't resist when faced with such an interesting line-up.
d.