News - US brewery High Falls to drop into UK (non BC?)

I haven't tried these beers, the brewery seems to engender very mixed reponses - they're large but don't have too terrible a reputation it seems, tho a beer-fan & beerwriter over on did recently post the following -

"folks who live near the Genesee river say of local regional brewery High Falls (brewers of the Genesee beers) "There's a little bit of me in every Genesee."

I think they're alluding to a link between the beer & them peeing in the river . . . alledgedly.

Anyone tried any of these - Messrs Pickthall, BeerCanRob, etc?

I know they brew a famous Genessee "cream ale" (normally a slightly more flavoursome lager) but some of their beers have received good mention.

Interestingly the bar manager of the Old Toad, Rochester NY (owned by Kelham Island owner's Dave Wickett) is enthusiastic about the beers (see below). cheers MikeMcG ________________________________________ "UK launch for US beer range Published 1st December 2004

America’s fourth biggest brewer is making a move into the UK for the very first time.

The High Falls Brewing Company in Rochester, New York, has confirmed that it will be releasing some of its beer brands into the UK on-trade from February next year, through UK distribution company International Brands.

The plan is to introduce High Falls’ entire JW Dundee’s range of beers, which includes its well-known Honey Brown lager as well as its Genesee Cream Ale.

Pete Martin, managing director of International Brands, worked for Warsteiner beer at the time of the great German beer invasion in the late 1980s. “Both myself and those in charge at High Falls felt it was a great time to target the UK market,” he said.

“There is a real leaning towards American craft beers over here right now. I think that this has a lot to do with the fact that the European beer market has bottomed out somewhat. It has been discovered. People want to find something else.”

The beers will be targeted at top-end bars as well as outlets with a strong premium packaged lager output. High Falls will also be looking at high-profile American food outlets as well as Mexican restaurants.

Joe McBane is bars manager at the Old Toad in Rochester, New York, which is situated one mile from the brewery and is owned by the UK’s Kelham Island Brewery owner Dave Wickett, whose Pale Rider is currently Champion Beer of Britain. He is glad High Falls beers are pushing into the UK.

“They have a really good range of beers. Some, particularly the Genesee Cream Ale, have a real following here,” he said. “We recently had the JW Dundee Pale Ale on here and it went down great. It’s a very nice easy-drinking beer with a good balance. “I think it’s good news they are moving into the UK market. It will only help the status of craft beer in the US, which, while growing year-on-year, only has a small piece of the pie compared with the big three – Coors, Anheuser-Busch and SABMiller.” Quantum Business Media _____________________________________________
Reply to
MikeMcG
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Don't get hot and bothered. It has a cult following on the east coast, but it's nothing to write home about. If you like watery American Adjunct Lagers, this Cream Ale's for you.

Reply to
Craig Bergren

I concur. This beer is unpotable, especially to anyone who goes out of his way to post on a Real Ale bulletin board. In up-State New York, Genesee Cream Ale is known as Scream Ale because it guarantees diarrhrea the next morning.

Reply to
Arthur

I don't mean to flog a dead horse, but I couldn't help but today I was googling for something else and I found a reference to the GABF (great american beer fest) winners for 2004. Here are the results of the cream ale style:

Category: 2 American Lager/Ale or Cream Ale-23 Entries Gold: Red Dog, Miller Brewing Company, Milwaukee, WI Silver: Special Export, Pabst Brewing Company, San Antonio, TX Bronze: Genesee Cream Ale, High Falls Brewing Company, Rochester, NY

My mother always told me that you make your reputation by the company you keep. Any of you in the UK who know this lot can make your own opinion.

Reply to
Craig Bergren

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