CHIPPEWA FALLS, Wisc.-- The Jacob Leinenkugel Brewery, the leading craft brewer in the upper Midwest, is adding spice to the holidays with the launch of its newest seasonal brew, Leinenkugel's Apple Spice. The adventurous flavor of apples and cinnamon is a first-time combination for the
138-year-old craft brewer, and its hot or cold serving option also marks a first for Leinenkugel's."Leinenkugel's is entering exciting new territory with Apple Spice," said Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Company. "Whether folks want to heat it up for special occasions or simply serve it cold, there are festive and flavorful options. We're sure that Apple Spice will be a fan favorite at holiday gatherings."
Leinenkugel's Apple Spice is carefully brewed using only the finest malted wheat and barley from the Red River Valley. Leinie's brewmasters blend by hand fresh apples and just a hint of cinnamon spice. Lightly hopped and well-balanced, Leinenkugel's Apple Spice is refreshingly drinkable warm or cold. Other facts to note (amounts per batch; one batch equivalent to 165 barrels):
- Over 2,000 pounds of apples - that's "a ton" of apples!
- 50 pounds of cinnamon used as a spice
- 60 pounds of real Wisconsin Honey
- Malted wheat in addition to malted barley
To introduce the new brew, Leinenkugel's will be hosting launch parties in Milwaukee, Chicago and Minneapolis in early November. In addition to sampling the new beer, the events will feature harvest-style activities such as apple bobbing and an apple bean-bag toss, and appearances by fifth-generation brew brothers, Jake, Dick and John Leinenkugel.
Apple Spice hits store shelves November 1, and will be available throughout the holiday season until December 31.
Leinenkugel's, brewed in Chippewa Falls, is a leading craft brewer in the upper Midwest. Leinenkugel's year-round offerings include Original, Light, Honey Weiss, Leinie's Red, Creamy Dark, Northwoods Lager and Amber Light. In addition, Leinenkugel's offers four limited-release beers including Big Butt Doppelbock, Leinenkugel's Oktoberfest, summertime favorite Leinenkugel's Berry Weiss and the newly released Apple Spice. For more information on the rich history of Leinenkugel's, visit