Saranac 12 Beers of Winter Announced

UTICA, N.Y. - The F.X. Matt Brewing Company, the oldest brewery in New York state, is presenting its 12 Beers of Winter package in time for the 2005 holiday season. This year, there are two brand-new Saranac varieties, five seasonal favorites and five year-round favorites included. The 12 pack will be available at grocery and beverage retailers from mid-October through New Year's and will sell for $12.99 - $13.99.

The Saranac 12 Beers of Winter package has become a runaway hit with consumers and an instant holiday tradition; one eagerly anticipated by beer lovers as the season of giving draws near. Sales of this seasonal package have been brisk; selling over 2 million packages since its introduction in

1996.

The F.X. Matt Brewing Company Vice President, Fred Matt, attributes its growing popularity to the exceptional variety and value it offers, year after year. "Saranac 12 Beers of Winter is a unique package in a number of important ways," Matt said. "No other holiday package offers twelve different distinctive craft beer varieties, all in one box. No other seasonal package delivers a different selection each year. And finally, no other brewery provides a package of this quality. We believe you can't find a better gift for under $15.00. It's an ideal way for a lover of great beer to celebrate the season of giving."

The 12 Beers of Winter pack is one of the brewery's most popular products. "Saranac 12 Beers of Winter is probably the best selling variety pack on the market," according to Jon Dubee, sales manager at Don Scammell Distributing. "Keeping up with the demand can be a real challenge, so people should plan to buy the pack early," he said. Dubee mentioned that the distribution company delivers the last shipment to stores in early November, sometimes making it difficult for beer lovers to purchase as Christmas and New Year's Eve approach.

The 2005 Saranac 12 Beers of Winter package offers beer aficionados a rich and varied selection of distinctive brews, including many that cannot be found anywhere else.

New beers for this year are:

Saranac Oatmeal Stout Saranac Belgian Ale

The package also includes these popular encore seasonals:

Saranac India Pale Ale Saranac Chocolate Amber Saranac Wassail Saranac Caramel Porter Saranac Nut Brown Ale

Rounding out the package are these year-round Saranac favorites:

Saranac Pale Ale Saranac Adirondack Lager Saranac Black & Tan Saranac Black Forest Saranac Traditional Lager

The F.X. Matt Brewing Company, located in Utica, New York and founded in

1888, is New York state's oldest brewery and the second-oldest family owned brewery in the United States. Under the leadership of the 3rd and 4th generations of the Matt family, it has become one of America's foremost specialty breweries, producing a variety of full-flavored, handcrafted beers and soft drinks. Visit
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to learn more about the brewery and its beers.

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J. Alstrom
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