Well, none of the beers listed as being the "Top Performing" are ones I drink, so I guess I judge a beer's "performance" somewhat differently than the "enterprise market information solutions for the consumer packaged goods" geeks do.
Still an amusing article, if nothing else (I love the Top Ten New Brands).
Interesting article. I'm posting this to my blog.
However, I'm wondering what the criteria is for being a beer. I wouldn't classify the majority of the top ten beer brands as beers. Only Budweiser Select and Heineken Premium Light Lager are beers. I don't know what #8 B E is. The rest are really all malt drinks or fizzy, fruity beverages.
-- Mike
Oh, and Becks Light. I still don't know what B E is, though.
Y'know, Mike, when I first read your post, I thought "Effin' beer snob." Then I remembered what was on that list -- Mike's Hard and Smirnoff Twisted V -- and I realized I owed you an apology. You're completely right. That ain't beer nohow.
I think you just answered your own question- they're including all "malt beverages"- drinks that are "made" (not necessarily "brewed" ) in a brewery using a malt base and are legally allowed to be marketed in most US states along side beer (and taking up precious shelf space, too, goddammit!).
snipped-for-privacy@gmail.com wrote:
I wondered that, too- maybe a typo? Looked around the 'net and found the same article on the IRI site-
BUT it had the same "typo" or brand. Kinda sad when one of the Top Ten New Beer Brands isn't even recognized by beer drinkers (altho' I guess most of us don't linger long in the "malternative" section of the store). There's a link for more info- somebody wanna write "Dan Wandel at snipped-for-privacy@infores.com "? (Note- if he offers to meet with you and discuss the article over "a beer or two"- DON'T GO!).
B E is most likely "B to the E", that Anheuser Busch wacky marketing abortion that was supposed to take all the business from the club kids who like to mix Red Bull & vodka.
_Randal
Eh? Negra Modelo, Fat Tire, Newcastle, even Corona and Busch Light are all pretty definitively beers.
Ah, you're looking at the top 10 new brands. I'm guessing B E is Anheuser's B to the E (quite possibly the stupidest beer name ever). Yeah, it looks like most of the new brand list is including any malt-based beverage. IMO, with a few rare speciality exceptions, if there aren't any hops, it ain't beer.
-Steve
Yeah, that was a typo on my part. I meant to say "top ten new brands", though I'd say many of the top 30 brands barely qualify as beers. :) Yes, I can be an "effin' beer snob", though I admit that I was drinking Heineken from keg cans last night.
It does appear that B E is AB's B^E. I suppose my fervent use of TiVo has left me unexposed to most of their marketing. Without anything to back up what I'm saying, I feel like this could be a dismal failure for them. I have yet to see anyone drink it. AB does have some promising stuff coming out, though. For example, I tried their new Wild Blue at a beer fest and sheepishly admit that I really liked it and went back for seconds.
I enjoy the epinions reviews. Funny.
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