I always read that the Irish drink the most tea (probably per capita). Also, Indians drink more.
Thank God for Indians. I get my everyday tea and masala tea spice cheaply at the local Indian market.
--Tom
British tea drinking 'on the wane'
>
>Britons drink more tea than almost anyone else
>The traditional British love affair with tea is on the
>wane, according to research. Sales of tea bags
>have fallen by about 10% over the last five years,
>although the average Briton still manages to drink
>1,000 cups a year.
>
>People are also drinking less coffee - both instant
>and ground - market analysts Datamonitor report.
>
>But it found a dramatic rise in the popularity of "healthier"
>drinks, with herbal tea sales up by a third over the last five
>years.
>
>And as Europe's summers get warmer, iced tea is also
>increasingly popular - with 42 million cans sold in the UK last year. >
>According to the survey the average person now drinks 2.2
>kilograms of tea a year - well down on the 2.6 kgs consumed
>in 1997.
>
> A stereotypical decaff drinker is a recovering caffeine addict
>
>It says cut-price supermarket brands, not the market leaders,
>were the biggest losers from the change in tastes
>
>Despite the drink's waning popularity, Britons are still the world's
>second biggest tea drinkers - behind the Turks but ahead of the Indians. >
>The survey also reveals that Scandinavians are the world's biggest
>coffee drinkers, far ahead of the Italians and Americans.
>
>The report says: "In coffee and tea markets around the world, people
>are moving away from cheap instant drinks towards drinks with a
>healthier, less processed image."
>
>The role of "skilful marketing" has been important in popularising herbal
>teas in the UK, according to Datamonitor.
>
>It says: "Fruit teas were once looked down on as a drink for new age puritans,
>but have gradually acquired mainstream credibility as a healthier alternative
>to tea or coffee."
>
>But the researchers say it is unclear whether health concerns alone are
>behind Britain's changing tastes, as sales of decaffeinated coffee and tea
>were also down.
>
>Consumer analyst John Band said: "It's more about image. "A stereotypical
>decaff drinker is a recovering caffeine addict, while a stereotypical fruit tea
>drinker is perceived as 'stable', 'modern' and 'with it'."
>
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>Bob
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