Rare finds, or opportunistic hype?

Some thoughts after a recent venture to my local liquor store:

Twenty years ago about the only single malt that could be found in a liquor store here was Linkwood -- and that only rarely. Then the aging yuppie crowd apparently summered in Scotland one year and disconvered that there was a whole world of SMS, and we began seeing the likes of The Glenlivet, The Macallan, Bowmore, Laphroaig, and a handful of others.

Eventually, stores in which the most expensive Scotch on the shelves used to be J&B "Rare" for $20/bottle began stocking malts in the $40-$90 range. And even the liquor store in the seedy part of town started carrying about a dozen "name" single malts.

Recently, I've noticed a new phenomenon. All of a sudden various malts of odd (9, 17) and sometimes extreme (25, 30, 40) age have been appearing, at prices of $180-$300/bottle. Well, OK. Distilleries sometimes close and reopen years later under new management, and sometimes there's some old stock in the warehouse that's never been bottled, and it gets put on the market to kick-start the new phase of operations. And it makes for an interesting find for dedicated malt-heads.

But it seems to me that in last couple of years there have been an inordinant amount of distilleries that just "happen"to find a couple of "forgotten" old casks under the malthouse back steps, that were left there for 37 years. The number of these oddball, theoretically ancient malts appearing on the top shelves of my local suppliers seems to multiply each time I visit. I can't help but wonder if all of these malts are really what they claim, or if the industry isn't just cashing in on the current high-level of interest in single malts, and perhaps cheating a little on the rarity and/or age statements on these bottles. It seems passingly odd that /every/ major distillery should be coming across misplaced 40-yo casks at roughly the same point in time.

The other aspect of this phenomenon is the boosting of prices to as much as the market will bear. I've had $8/bottle Scotch and I've had $300/bottle Scotch, and a pretty fair sampling of what lies between. In general, most $30 malts are hugely superior to $8 blends; I find 16-yo Talisker 16-yo at $80 to be far more complex than 10-yo Aberlour at $30, though each has it's place.

But from that point on there seem to be diminishing returns. The 21-yo Macallan Fine Oak ($300) is a little smoother, and a little more complex than the 17-yo Macallan Fine Oak ($150), but at twice the price I can't honestly say I find it twice as good. And it's certainly not three times as good as the 15-yo at $100.

So what is going on here? Does every distillery really have 50 or 100 casks tucked away in odd corners that they just happen to "lose" for

17, 29, or 47 years? Or are they scamming the market while it's hot? And are these fortuitously re-discovered malts that go for $200, $300, $600, or more really worth the money to anyone but a collector?

I know people who collect wines as an investment, who don't even drink the stuff themselves. This has always sturck me as a bit odd (especially with wine, which can and will eventually go bad in the bottle). I suppose there's a rarified crowd that does this with malts as well. But as a malt -drinker- is there really any point in shelling out several hundred dollars for a single bottle, other than to achieve some sort of dubious status by advertising the fact that you /can/? And is there a $600 malt that's -really- $500 better than a well-made 18-yo $100 malt?

Dr H

Reply to
Dr H
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Its all hype.

Reply to
boulder

Did you care to provide any expansion on your claim, or are we expected to take your 3-word response as gospel?

Reply to
Dave Hinz

Not unless you buy it for a very special occasion, and it's forever improved in your mind by that association. I assure you that the remainder of the Macallan

30 from our wedding five years ago is the finest whisky I have ever tasted...

-- Larry (Yes, dear. I'll write whatever you say... 8;) )

Reply to
pltrgyst

On 2008-02-27, Dave Hinz (aka Bruce) was almost, but not quite, entirely unlike tea:

Yes. HTH, HAND.

Reply to
TimC

Yup. I had a glass from a $300 bottle of merlot before. It was 10 times better than a $30 bottle. But I do wonder how much of that was the wonderful company I was with at the time. Oh, and the fact that we started off the night with belgian beer, and it only got better from there.

Reply to
TimC

I recently saw a study where they had people sample wines that had prices revealed, then had people sample the same wines that had no prices revealed. The study group that knew "prices" (which were made up) chose the more expensive wine as "better" every time, while the people who did not know price picked a completely different set. This was intended to prove that people equated more expensive as "better".

Me and my friend have a 1974 Macallan 18 and a 1985 Macallan 18. The two bottles sit together in a cabinet, and are never opened unless there is a group consensus between us and our spouses. That only seems to happen around Christmas time.

Can't wait until next Christmas.

Gladys.

Reply to
Gladys

I just saw Macallan 18 on a liquor store shelf ... from 1989. I wonder if anyone here has tried that one ? It would be great if it approached the 1985 but after burning stacks of $20 bills on the 86, 87 and

88 disasters I'm leaning towards waiting for someone ELSE to try the '89 first :-)

cheers

Paul

Reply to
Paul L

The question gave two options, one was hype, I chose hype. Try to relax, it will help you live longer

Reply to
boulder

I'm afraid, once again, the scotch whisky industry has decided to gouge us for all they can assuming we are entering a new age of over-affluent partakers of the water of life. Unfortunately, the marketers haven't been reading the business news lately for their markets. American whiskey is likewise moving towards premium whiskey for premium prices.

I have noticed increases from $10USD to $30 on the same bottles of scotch I bought last year. I can't keep up with all the changes in labeling, packaging, and taste profile tweaking. After all these years of tasting as many different bottles of scotch I could find, I am forced to find a few good "bang for the buck" bottles and forgo the storm of rising prices and withering changes.

It could be worse. My liver could give out and my doctor insist I stop drinking.

Cheap Cheers!

Reply to
Daniel

The chances of the distillery company falsifying the age of a whisky are extremely remote. As soon as it is barreled the whisky is moved to bonded warehouses for storage. This allows the producer to avoid paying the heinously heavy duty/tax applied to alcohol in the UK until they're ready to bottle and sell their product. The bonded warehouses are very tightly policed by the UK's Customs and Excise to ensure that all appropriate duty is collected. You can probably imagine how stringent the inventory management processes have to be when the taxman is keeping his beady eye on things. In additon to the C&E, the Scotch Whisky Association (the industry regulatory body) takes a very active interest in ensuring that distillers honestly market their output. The penalties for a distillery, and/or the bond operator, are not worth the potential rewards that might be gained for selling a batch of whisky as being significantly older than it really is.

It is worth watching out for fakes though as counterfeiting SMS is big business in places like India and China. Most of that junk is sold in the local markets but some is exported. Don't buy from auction sites, private sellers or backstreet dealers unless you're prepared to get ripped off, and possibly poisoned!

There are a number of reasons that spring to mind as to why you might see unusual age statements on malts. There are a few third party bottlers, mainly in the UK but a few foreign ones as well, who buy up batches of spirit which they then mature themselves. This whisky is usually drawn off gradually with the bottler only releasing as much as he reasonably expects to sell that year. So, each year the release will have been matured longer and will carry an appropriately updated age statement. With the recent upsurge in demand you may well see 3rd party bottlers selling their wares in markets they had previously ignored if they can get a significantly better price than they would in the UK.

Then you have the fact that the recent upsurge in popularity of single malts has left many of the distilleries struggling to keep up with demand. Small batches that have been 'lying in a corner' that might previously not have been considered worth the effort to put through a bottling run are now not only viable, but extremely profitable. Whisky's that had only ever been intended for use in blends or sold to

3rd party bottlers are now being bottled and sold as single malts by the distillers themselves.

The boom has also lead to releases of unusual age statements at the other end of the spectrum. Lagavulin 12 and Laphroaig qtr cask are good examples of the distiller releasing whisky much younger than it's standard presentation simply because the market had caught them out and they simply didn't have enough stocks of their regular juice to put on shelves.

Finally, as to your point about whether an aged, expensive bottle of malt is worth it, I think that really has to be judged on a case-by- case basis. In many cases I doubt the premium price is worth paying, but seeing as most of the really expensive bottles are bought by collectors who don't ever intend to drink them I don't begrudge the distilleries their profit. Even at the cheaper end you need to let your own nose be your guide. I tried a laphroaig 25yr old a couple of months ago that in my opinion was worth every penny (about 5 times the price of the 10yr). However, a recently purchased Ardbeg Airigh Nam Beist left me disappointed - a very good whisky but simply not worth close to twice the price of the 10Yr old Ardbeg IMVHO.

Reply to
Ian

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