"Conventional wisdom in the premium wine industry has held that brands should never lower their suggested retail prices."

aesthete8 scribblednews:ed26d7eb-fc38-480f-a6cd- snipped-for-privacy@g5g2000pre.googlegroups.com:

What is "premium" wine?

Just like cars.

There are some really bad cars, the majority are average and quite a few good ones, but there is no relation of price/vs quality.

Same in wines.

Like BMW, Mercedes Benz, Hummers and Jaguars, some of the worst cars in the world, and the most expensive.

These are sold to liberals and latte' drinkers who work for the state or fed government and have so much disposable money and guarunteed jobs and benefits they can afford to do no research and buy expensive shit.

Wine is the same. Expensive crappy wine sold to the poser and efite elitist dumbasses of the Hollywood/New York cocktail circuit of crooks, thieves, politicians, actors, con artists and government workers.

The average Lindemans or Jacobs creek wine is far better than many expensive wines, and much cheaper.

A Jacobs Creek Reserve Red at $17 a bottle is FAR superior to any foofoo liberal shit wine for posers at $70 a bottle.

Just like those crappy BMW and Audi shit cars, it's all in the marketing. If you can't sell your average to badly made crappy cars, raise the prices and spend more on your advertising budget than quality control and WALLA! You can sell them to the ignorati who have too much undeserved money to spend.

Heh... Remember a few years back when we'all were having the discussion about the $100 bottle of wine at the Four Seasons?

JT