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Pricing, publicity for wine sold by nonprofit charity at auction

I am the director of an interfaith nonprofit agency that helps the elderly in our community, Faith in Action

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We are having an auction in about a month, and we were donated what appears to be a pretty good bottle of wine for the auction. It's a 1982 Chateau Las Cases. What I can gather from google is that this bottle got a perfect score from both Berrys and Robert Parker. It seems to sell on-line at about $700 - $1000.

While I appreciate a nice bottle of wine myself, this is completely out of my league. I have worries that this bottle will not sell for what it worth. Of the couple hundred people who might come to the auction who know and love our little agency, will we have the folks that understand that this is a valuable item?

Ideas on how to promote this so we get wine enthusiasts to come to auction, so we can get the right price?

What do you think should be the minimum price we should accept for this bottle?

Thank you for your advice.

Warm Regards,

Reply to
Claire
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I think a wine of that caliber is best sold on consignment. The consigner takes his commission and cost of marketing and you receive the remainder. In the SF Bay Area there are a number that do it. I think most of the marketing is done online. These, from K&L in SF, pretty much have to be consignment wines. I wouldn't sell it at auction.

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Good Luck

Ther

Reply to
Theron

"DaleW" skrev i melding news:9b8fc78d-50c4-4acb-a279-

Dale knows a lot about this and my only thought is that if you can find out about the history of the bottle (where it has been, i.e. how well it was stored) from 1983, when the wine was bottled, till today, then you may reach top price, if not, then 200USD may be the best you can hope for. (In my opinion 400USD is about correct value of the bottle - anything above is price gouging...)

Anders

Reply to
Anders Tørneskog

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