(Wall Street Journal) - Starbucks Corp. is telling its harried
baristas to slow down — which may result in longer lines.
Amid customer complaints that the Seattle-based coffee chain has
reduced the fine art of coffee making to a mechanized process with
all the romance of an assembly line, Starbucks baristas are being
told to stop making multiple drinks at the same time and focus
instead on no more than two drinks at a time—starting a second one
while finishing the first, according to company documents reviewed
recently by The Wall Street Journal.
Baristas are also supposed to steam milk for each drink rather than
steaming an entire pitcher to be used for several beverages. Other
instructions include rinsing pitchers after each use; staying at
the espresso bar instead of moving around; and using only one
espresso machine instead of two, according to the documents.
Starbucks says the changes—which it expects to roll out nationwide
and across Canada by next month—are part of its ongoing effort to
make stores operate more efficiently. But some baristas worry it
will create longer lines.
The new methods have "doubled the amount of time it takes to make
drinks in some cases," according to Erik Forman, a Starbucks
barista in Bloomington, Minn., who says his store began making
drinks under the new guidelines last week. Longer lines have
resulted, says Mr. Forman, who is a member of the IWW Starbucks
- posted 9 years ago