For those Tieguanyin drinkers out there you may have heard of the Wang versus Wei stories on who was the real discoverer of the tea, and interestingly the Bama group claims to be the descendant of the Wang family.
It is quite an enchanting marketing line ... There are quite a few "brands" like them, and probably they will gain more prominence in the future, catering mainly for the growing wealthy in China.
Without branding, selling teas is a salvage business in China. Most tea farms are loss making relying on special relationship with government officials.
Not to say I like the brands, they are expensive and poor value of money, but the alternative isn't attractive either.
Julian