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- American lager temperatures
Re: American lager temperatures
Bryon Lape wrote:
It's also a similar model to more recent times, when A-B attempted to
levy its "100% share of mind" campaign on its distributors, exhorting
them to concentrate exclusively on their A-B brand family to the
exclusion of anything else. The campaign was a colossal failure, in
part because even A-B gave up on it when they went outside of their
usual boundaries and became the U.S. importer for InBev and Budvar
(under its USA-only "Czechvar" moniker), and in part because many
distributors didn't want to give up the growth and margin opportunities
available with so many non-A-B brands, particularly craft brews and
imports. There are exceptions, of course; A-B's Seattle-area
distributor is still an exclusively A-B-brand-family house, for
instance. I think Cindy McCain's distributorship in Phoenix is also
A-B owns very few beer-serving venues, mainly because there are laws
against it in much of the country. The probable exceptions are the
beer concessions at the Busch Gardens theme parks, although A-B might
have to work around the law by having these venues run by "independent"
concessionaires. The menus at all of these places state that beers
available are exclusively "Anheuser-Busch beverages."