Champagne-style beer aimed at male audience

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Just in time for New Year's Eve comes a beer that looks like
champagne, in a sparkling wine bottle with a cork and metal capsule.



 
Infinium began hitting retail shelves early this month. It's available
at about 20 stores in Greater Cincinnati and Northern Kentucky and
less than a handful of local bars, according to Boston Beer Co.'s Web
site.

Made by Boston Beer, maker of Samuel Adams beers, and Germany's
Weihenstephan Brewery, the world's oldest brewery, the ale is expected
to sell out soon. It's made both in Boston and in Germany, but not at
Boston Beer's West End brewery.

The beer wasn't just created on a whim. Research for Boston Beer shows
that 60 percent of American men would prefer to celebrate with beer
rather than champagne.

The brewers say Infinium is the first new beer created under the
German beer purity law in more than 100 years. Under the law, only
four ingredients - malt, hops, yeast, and water - can be used.

"Frankly it was really cool and a huge honor," Boston Beer founder and
Cincinnati native Jim Koch told the Boston Globe this fall. "Probably
the most important brewery in the old world reached out to Sam Adams.
I was like, 'Wait a minute. I was making beer in my kitchen 26 years
ago. You guys were making beer a thousand years ago. Why do you need
me?' "

Infinium comes with a high alcohol level - 10.3 percent, or more than
twice that of a Sam Adams Boston Lager. The price also isn't beerlike;
the suggested retail price is $19.99 for a 750-milliliter bottle.

So what does it taste like?

Infinium has "fine bubbles and a fruity, spicy aroma," the company
says on its Web site. "The crisp clean malt character and delicate
fruit notes in this beer are complemented by a slight citrus flavor
from dry hopping with Bavarian Noble hops. Bottle conditioning adds
another layer of complexity and light spice notes."

"Infinium is slightly dry with flavors of light caramel, pear and tart
apple," critic Eric Pera wrote in the Lakeland, Fla., Ledger.
"Infinium is just sweet enough to go well with dessert."

Not all reviews have been as positive.

"Its aroma is fruity though not strong, and it's just a bit cloudy in
a glass. It tastes a bit wheaty, but not grainy," critic Marc Bona
wrote in the Cleveland Plain Dealer. "But the real kick in this ale is
the finish - extremely tart. Not my cup of, er, tea, but try for
yourself."

http://news.cincinnati.com/apps/pbcs.dll/article?AID=/AB/20101228/BIZ01/12290317/
Re: Champagne-style beer aimed at male audience
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Almost certainly not true, but why do they emphasize that anyway?
The Reinheitsgebot has little point other than to satisfy the
control-freak tendencies of conservative southern German brewers...

-Miles

--
Alone, adj. In bad company.

Re: Champagne-style beer aimed at male audience
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   The Boston Beer Company has, from day one, been at least as
much about marketing as about the beer. They're continually
pulling that crap.
--
Joel Plutchak

"I don't like beer.  I tried it once and thought it was terrible."
          - Overheard at a restaurant

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