I've never seen it anywhere else but the very large chain grocery store HEB in Texas, so I'm thinking it's an house brand. HEB does a lot of house brands. It's Frio Light along the lines of other American-style light lagers.
The stuff is actually okay I find. Sometimes with other beers like Miller Light or Bud Light I detect a cloying sweetness that I never liked. With Frio Light that's not the case at all, there might even be the tiniest bit of bitterness.
A major plus factor is the price, which is incredibly cheap. I think a six-pack of 16 oz. cans is $3.99, and then there's a big carton of 30
12 oz. cans at $15.99 which works out to... like 55 cents a can.
Anyhow, I was just surprised how tolerable I find the stuff. I would rather drink it than Miller Light or Bud Light. Anyone else tried Frio Light?
That SOB Van Owen