>I was hoping to get a couple of sincere critiques on a beer label I
>have designed for a local brewery. I was going for the
>Agri-Lithography look of old. In the early 1900's, produce crates had
>a very distinctive look about them, and since the brewery in located
>in the Salinas Valley, the Salad Bowl of the World, I figured that
>would be a good idea. What do you guys think?
I think the overall design is very attractive, and that you'd done a
nice job on the main type and the general layout. I do have a few
I'm not at all keen on the typefaces you chose for the beer names,
especially in conjunction with the primary typeface. The only one that
reall works for me is the Scottish Red, which not only doesn't clash
with the primary, but is even a little evocative of medieval Scotland
to me. The Nut Brown is a good example of what doesn't work. The
Chocolate Porter comes close.
The other substantive issue is to me is that you're using the same
landscape on every label, so that the only variant is color. While
having a cohesive product design is good, as a client I would
definitely want to see more variation within the design.