I was hoping to get a couple of sincere critiques on a beer label I
have designed for a local brewery. I was going for the
Agri-Lithography look of old. In the early 1900's, produce crates had
a very distinctive look about them, and since the brewery in located
in the Salinas Valley, the Salad Bowl of the World, I figured that
would be a good idea. What do you guys think?
I love 'em! Used to live in Salinas back in the 1980s, right on the southern
edge of town by the broccoli fields. I remember the horrible fecking beer
from the famously awful brewpub in Monterey. These labels look wonderful,
especially if you do get greater color saturation on paper. Only criticism I
would offer is that the different fonts for the different styles are
distracting. I'd actually prefer one font, something fat but readable. But
that's just me.
Hey guys...you notice that they have a "Hefe-Weizen" and an "American
Wheat?" They get it.
Nicely done. I like the color shifting and matching it to the color of the
beer the label is for.
I'm not a fan of some of the typefaces, though, like the Nut Brown or the
If I were to be really nitpicky and evaluate these like I evaluate designs
at work, I'd say that there's a bit of an issue with visual emphasis on the
bottom half of the label. To me, the style of beer inside the bottle is more
important than the trailing part of the brewery's name. "Brewing" overwhelms
many of the beer variety labels. But, you've got a very nice balance there,
and playing around with the relative weighting on the bottom half of the
label could easily disrupt that.
As I said, it's being nitpicky. These labels are really very nicely done.
On 10 Sep 2003 22:14:07 -0700, firstname.lastname@example.org (Sandra)
I think the overall design is very attractive, and that you'd done a
nice job on the main type and the general layout. I do have a few
I'm not at all keen on the typefaces you chose for the beer names,
especially in conjunction with the primary typeface. The only one that
reall works for me is the Scottish Red, which not only doesn't clash
with the primary, but is even a little evocative of medieval Scotland
to me. The Nut Brown is a good example of what doesn't work. The
Chocolate Porter comes close.
The other substantive issue is to me is that you're using the same
landscape on every label, so that the only variant is color. While
having a cohesive product design is good, as a client I would
definitely want to see more variation within the design.