- posted
17 years ago
Lew talks Hefe!
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- posted
17 years ago
But hefeweizen *is* beer, and that's what it smells like. Ipso facto, it *does* smell like beer. Just like lambic smells like beer, a fruity English ale smells like beer, and a grapefruity/resiny American double/imperial IPA smells like beer.
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17 years ago
I'm guessing Lew gets paid by the word.
nb
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17 years ago
Or that Lew was writing for a general, non-beer-savvy reader. In any case, since Lew is a contributor to this forum it's a bit weird, and possibly a violation of copyright, for somebody who is not Lew to republish a complete copy of one of his articles.
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17 years ago
That's a lot of words to describe one style of beer....whew...!
That said I disagree with the statement that one beer capturing market share from others is somehow piracy. The sellers of the new beer were successful because they come up with a brew that customers liked. The beer sellers that lost market blew it because they didn't provide the beer customers wanted. Welcome to the free market. I have no idea how the business successes of Hefeweizen or light beer from Miller or Bud could be considered piracy (theft). The statement makes no sense. But then maybe the author meant something different. Or maybe the text was copied incorrectly.
"Ask the Germans Hefeweizen (pronounced 'HEFF-eh vite-zen') came out of nowhere to capture a quarter of the German beer market over the past 20 years, the kind of market piracy we've only seen with light beers in America."