I've just seen a flyer from Booths, the Preston based North Western supermarket chain.
They're doing a 'World Cup offer' (yes, I know - yawn yawn!) on their range of bottled English beers. On days that England are playing, there's 25% off the whole range - meaning that some of the beers will be just 74p for a half litre bottle.
It'll be interesting to see whether they include beer from our near neighbours in their offer.