Yes, we are so committed to our historic cask beers, that we are closing Boddingtons (brewing since 1700s) and moving Bass out of the brewery that has been its home also since the 1700s, IIRC :~) _________________________________________________________________________ from ThePublican.com (long URL)
Interbrew injects £11m into cask ales Published 17th March 2005
Interbrew UK is aiming to make cask Bass and Boddington's great again after announcing a £11m investment programme during 2005.
The two beers are classic cask ale brands but have recently become symbols of the decline of British brewing following a steady fall in sales of Bass, and the closure of the Boddington's brewery in Manchester.
Bass barely scraped into the top 200 in this year's Publican Brands Report (available on the site on Monday).
Both brands have recently been given new homes, with Bass being brewed at Marston's brewery in Burton and cask Boddington's moving to fellow Mancunian brewer Hydes.
Now Interbrew has said it will be putting its full support behind the cask ale category.
Colin Pedrick, on-trade sales director at Interbrew UK, said there was a clear opportunity to grow ale sales in the pub trade: "We are committed to driving the maximum quality of our cask ale brands and believe this will play a key role in slowing the decline of the category."
Interbrew is trialling new beer engines for pubs, as the brewer believes that current models can adversely affect quality serve.
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