Now they have to buy someone else out ...
Anheuser-Busch Knocked Down To #3
Oct 08, 2005
2 Replies
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Quoted from the original source in :
"More than 98 percent of London-based SABMiller's shareholders approved the deal, which makes SABMiller the world's second-largest brewer behind Belgium's InBev, and bumps St. Louis-based Anheuser-Busch Cos. Inc. to third place."
So, there are at least a couple of ways to measure "largest." One is by financial turnover; the other is by volume of production. The SLBJ article seems to rank the megabrewers on production volume, rather than financial turnover; I recall that A-B still held the edge over InBev in that regard. What's the situation now? Any sources out there to clarify? Earth to Lew: got some numbers for us?
A-B still had the edge on InBev in sales by dollars/money due to its large position in the U.S. market, a market InBev has taken direct aim at. They're launching Brahma here in a big way, very soon: test-marketing has already begun. But where this puts SAB/Miller...dunno. They've obviously got a big U.S. position as well. But margins in Europe are shockingly low, and I doubt anyone would be shocked by how low Latin American margins are. Sorry, nothing hard at this point.
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