I got some self-branded "whole leaf" tea at cost-plus a while back, and I don't recall whether I mentioned that "whole leaf" doesn't mean "whole leaves" to them.
The broken leaves in CP's teas are a tad larger than the broken pieces in Twinings' loose teas; but the tea itself isn't nearly as good (comparing Darjeelings directly, especially).
I mention it now (maybe again) because I'm about to throw the rest of the bag away, and don't want to forget to warn the world, first.
--Blair "Go with what works."