I confess. I succumbed to temptation. Please don't blow my cover.
Based on comments here in the group, I sought out Rex Goliath "47 Pound Rooster" Pinot Noir at my local wine shop. It was, as promised, just $5.99 a bottle. I bought a case. I bought a case of Chardonnay as well--same outrageous price.
Pulled a cork on the PN tonight. Surprise! It's good. It's dark, almost black cherry in color. None of that strawberry kool-aid swill that characterizes flaccid PN's at low price. It's got a nice warm nose with black cherry, leather and toasty vanilla notes. It's smooth on the tongue, not watery but with some body. The flavors that you smell come through in taste.
If there's a shortfall (how can there be a shortfall at $5.99/bottle?????) it might be a somewhat short finish. Not abrupt, just not as long as you might expect if blind tasting and you'd already mis-identified this as a Russian River offering or even something from the Cote d'Or.
I think I'll go back tomorrow and buy a case of the merlot and whatever other varietals they have. This is good stuff!