Magic Hat Releases SAINT GOÖTZ

"J. Alstrom" schreef in bericht news: snipped-for-privacy@comcast.com...

You have a point. Their beer is a lot more about appearances than about contents. Much ado about nothing... Joris

I'm there with you - to a point. There does come a point where a beer gets so stupidly named that it's just dumb. Would you really feel much like drinking a lot of a beer named Polly Prissy Pants?

And names do have an effect. I'm convinced that the name is a large factor in the reverence given to one of the most muddled messes of a beer I've ever had: Arrogant Bastard.

-Steve

Wasn't there a beer at Piece, in Chicago, that was called "Hearts and Unicorns" or something equally Holly Hobbyish? I recall drinking it before RAF 2003, and while I did turn into a woman for a few hours, I changed back eventually.

You're just a big pussy. It ain't normally muddled, and yes I know you can almost walk to the damn brewery from your current abode and get it as fresh as you want. Maybe it's better "ex situ".

Witzel

More than a couple years back, I rejected all "animal beers" (this ranged from Red Dog to all those yellowstone panting-dog things and beyond--even if they were slightly tasty). But lately, among others, Victory's Golden Monkey (world-class lousy name, but a dressed-to-kill U.S. domestic variation of Belgian tripel) made me give up the animal boycott for once and for all. The goose in every Goose Island also slays the animal voodoo aversion with every bottle. Maybe it's just that every beer named after a slobbering canine should be avoided--I have no idea--I just don't think there is a clear labelling standard of predictability any more.

And I'm afraid that stupid names represent the vanguard of beer and beer naming in the present and near future. Witness the Cru D'or that NorthCoast is now producing exclusively for Whole Foods stores. It is a Belgian Tripel (some say) that has many dubbel (sweet, dark, caramelly) qualities that others say make it NOT a tripel--but bid deal--it is a big, bright powerhouse--it is an outstanding, original, unique concoction. But they named it "Cru D'or". What could be cruDER?

Same goes with ANYthing innovative, mind-popping, genre-wrenching, mouth-mystifying, and brain-quenching in today's $10.99/six pantheon. They all have names that sound like what 3rd-graders are playing on their Sony playstations. I'm sure there is a compromise between phenomenal brewing and mind-popping beers, versus what kind of two-word hypenated animal-besotten title that brewers find the need to put on the label--but I think it will take a decade or two at least to shake out.