Master thesis

Hi everybody, my name is Elona and I study in Copenhagen Business School. Now I am writing my thesis that is about, Carlsberg in Croatia. I would like to know as many as possible opinions about your image of Carlsberg. And when it comes to your loyalty as customers are you more keen to drink your own national beers or it doesn't matter.

Thank you very much in advance for your collaboration!

Reply to
Elo
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I live on the Right Coast of the USA and rarely see Carlsberg here. They make some very good beers - Abbey Ale and Winter Rye come to mind.

In the States, you are more likely to find local beers and regional beers rather than national beers. When I travel, I make a point of drinking those beers. When sitting is a pub anywhere in Europe, why drink a beer you can get at home?

Come think of it when sitting in a pub here, I try to drink beers I've never had. If they don't have a beer I've not tried, I'll go with an Ale I know.

Dick

Reply to
Dick Adams

Whaaa? I'm assuming by "right coast" (which, do me, in non-specific and would be based on which direction my head is pointing to as I lie on the ground ) you mean the East Coast but what year are you posting from-

1948?

The national brewers control over 75% of the market in the US (throw in the macro imports, and it's closing in on 95%) and their beers are everywhere. While there are a few regions with very strong local brewing scenes, they are few and far between and one can still find Bud, Miller and Coors in them without much trouble.

Reply to
jesskidden

Draw a map with north at the top and put your head on where you estimate St. Louis to be. ;)

If american lagers are your thing and you don't like variety, you have a point.

The OP is in Europe where "national beers" tend to be a strong ethnic issue.

Dick

Reply to
Dick Adams

Still doesn't work. Am I lying face up or down? Feet in Mexico or Canada, Atlantic or Pacific?

Uh, I don't see it that way. Regardless of *my* personal preference, clearly the "national" beer of the US is Industrial Light Lager (not, say, Victory HopDevil, which I probably buy more than any other one brand). To suggest to the OP that it's otherwise is steering her in the wrong direction.

So, on a side note, how are these posters who ask a question like this on the internet (which in itself is sort of funny- they don't teach them ANYTHING in college these days?), how do they footnote the "fact"- 2. Statistics from post 2, in 02-03-06 thread in newsgroup "Alt.Misc", poster "Heywood Jablome".

Oh, and it's not here? Didn't A-B do an ad campaign about being "100% American Owned" after the SABMiller and MolsonCoors mergers?

Reply to
jesskidden

Do you have similar problems reading road maps? Try standing in St. Louis facing due north toward Canada or as Italians might say "Uppa U S"

Excusez-moi (That's French for "Say what). The national beer of Texas is Lone Star which is paired with the national dish of Texas, Chicken Fried Steak. The national of Maryland is National Bo which is paired with bar munchies. Of course, in Kentucky and Tennessee, moonshine is the national beverage.

Even if I concede your opinion for argument sake, would you order a Bud, Millers, or Coors while sitting in a pub in the U.K or other European countries? That was the essence of OP's question!

Alas I is a retired University Professor who taught Auditing. That means "I educated bastards." Keep that in mind if you ever get audited.

The only ethic heritage I have is that the New York Yankees (better known as the Evil Empire and Darth Vader's Gang) are the enemies of my blood..

Dick

Reply to
Dick Adams

Yes, but I was not responding the OP's question- I was commenting on YOUR statement:

"In the States, you are more likely to find local beers and regional beers rather than national beers."

... and that is (and I'm very sad to say it, and it in no one implies I prefer it that way) BULLSHIT, prof'.

Whaaa? How in hell does me stating the fact (fact, not opinion) that Industrial Lagers and Light Lagers are far and away the best selling beers in the US come even close to implying I'd order any of those three brand ANYWHERE?

There's a difference between fact (the Big 3's market share) and one's personal choice of beer.

Reply to
jesskidden

On 1/5/2008 5:51 AM snipped-for-privacy@LYC0S.CM ignored two million years of human evolution to write:

Do tell, please, just what "ethnicity" this represents.

Don't confuse ethnicity with nationality.

Reply to
d.g.s.

Redneck?

Yeah, but Xenophobia covers both of 'em...

Man, as inactive as this group is getting to be, the folks that are left are so serious anymore. First the prof' just won't let up about being kidded about using the "right coast" expression ...

Guess I got to start using those 's or download the smiley faces icons, since "Jess Kidden" isn't enough anymore and no one seems to read these posts as being the sort of good-natured, over-enthusiastic (maybe slightly "under the influence") statements one makes at the corner bar (well, back when the corner bar didn't have ten thousand f*ckin' TV's playing sports along with the bad classic rock piped-in music going at the same time. Hey, maybe that's WHY they've turned up the volume...).

Reply to
jesskidden

(Edit- forgot to mention in previous post)

Yeah, you're right BUT (--can I use this one in this thread, since Dick already did--) the OP didn't refer to that, only to a "national" beer:

"> And when it comes to your loyalty as customers are you more keen to

Reply to
jesskidden

=============In the United States most "beer" drinkers don't seem to like beer, as the commercial beers with increasing sales age getting lighter and lighter, for example Michelob Ultra, which appears to be a mixture of 3 parts distilled water and 1 part Budweiser [which is a pale imitation of beer in the first place.]

Carlsberg has limited distribution in the US, generally in the larger metro areas and on the coasts (which is reasonable because that is where most of the people are).

I find Carlsberg to be a premium "real" beer that tastes of malt and hops. While in Canada I had a chance to drink Carlsberg's "Elephant Malt Liquor" and found it to be delicious. It was only slightly higher in ABV than the regular Carlsberg, but the taste was exceptional (to somebody that likes beer).

If I may make a suggestion -- try writing a web based survey that has both Likert scale items to determine drinkers perceptions about Carlsberg (and other beers/beer styles), consumer demographic/geographical data, and a text based comments/observation section. The problem is that this will not be a representative sample of all beer drinkers but will be limited to self-selecting newsgroup participants, which can be identified as techno-beer swillers. If you use the Microsoft FrontPage extensions, the data will be accumulated in files that you can directly load (.csv) in Excel for summary and analysis including multiple regression, which thesis advisors generally like.

Good luck on your thesis.

Unka' George [George McDuffee]

------------------------------------------- He that will not apply new remedies, must expect new evils: for Time is the greatest innovator: and if Time, of course, alter things to the worse, and wisdom and counsel shall not alter them to the better, what shall be the end?

Francis Bacon (1561-1626), English philosopher, essayist, statesman. Essays, "Of Innovations" (1597-1625).

Reply to
F. George McDuffee

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