Bob Shreve used to sing it..............
Schoenling. Schoenling. The beer for quality. I've tried the rest. But Schoenling's best. It's Schoenling Beer for me.
This was followed by him drawing a Schoenling from the tap he was standing behind into a mug and sliding it down the bar to "Charlie". The mug passed out of camera range and then a sound effect of crashing glass was heard. Bob would then exclaim, "Confound you, boy".