VAT is short for VALUE ADDED tax. That is tax is levied every time the goods change hands at a different price ie when value is added, so a wholesaler will pay VAT on what is received from the brewers . When sold on to the licensee , the licensee pays VAT on it. Finally the customer pays the full whack. Everyone down the chain will claim back whatever they have paid in VAT and send HMCE the remainder of the VATthey collected. So at every stage the Treasury receives 17.5% of any mark up , the brewer , wholesaler and licensee pay nothing out of their own pockets because the customer pays the lot.
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19 years ago