GK continues to irritate

Tim 18 years ago

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Isn't it strange that market research commissioned by GK just happens to find "In further research, Greene King IPA was the most preferred pint, chosen on taste, amongst its key competitors."

ALSO

"Marketing director of Greene King Brewing Company, Fiona Hope said: ³Our study shows the enduring importance of quality and great taste in attracting and retaining loyal drinkers."

So why don't they bother trying to achieve "great taste" in order to attract and retain loyal drinkers?

What a load of s*it.

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Tim 18 years ago

On Fri, 11 Apr 2008 12:54:34 +0100, Tim wrote (in message ):

I've aslo just spotted this claptrap written by GK about themselves "Greene King brews arguably the finest range of cask ales in the UK"

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Brian Waine 18 years ago

Greed Kerching might as well say it after all no one else is likely to say it.

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MadCow 18 years ago

In message , Tim writes

The word to note is "arguably".

In this area you could start a really good argument by claiming Greene King's beer was anything but a last resort.

It's not pasteurised and it is alcoholic and sometimes it's well enough kept to be perfectly drinkable (though a GK sign isn't exactly a guarantee of this) and it's usually relatively cheap. That's about it.

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