Shepherd Neame

Oct 05, 2005 5 Replies

Think I'm going to be ill. Shepherd Neame has signed an agreement to make one of the most revolting Japanese fizzy lagers at their Kent brewery! I wouldn't give Asahi Super Dry to my cat!



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Wayne


Wayne a écrit :

I thought Shepherd neame had made a reputation of brewing local versions of foreign "lagers" such as Kingfisher or Huerlimann... sounds all too logical if they want to be able to compete with Charles Wells on that market slot.

I would have understood if they were going to brew Yebisu beer (Sapporo breweries) but Super Dry is revolting and has this pukey after-taste. It's full of rice and corn starch. Yuck! Is that what Brits want to drink rhese days? Looks like I'm gonna stay a refugee for quite a while yet :-)

Wayne

Just remembered that Sapporo are doing business with DIAGEO, at least here they are, importing or brewing Guinness and Kilkenny.

Wayne

Image, Wayne, that's all that matters to some idiots. It's "foreign" therefore exotic, and it enhances their standing amongst their mates and those attractive young ladies standing nearby. They wish. How else do you explain the success of all the other mediocre and downright bad beers being sipped from bottles by the 'in' crowd?

KeithS

As it's one of the closest breweries to home this can only be a good thing. Anything is better than their current muck !

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