How were Morrisons meant to sell it?
D
How were Morrisons meant to sell it?
D
Use of an archaism as the only definition of a term? I'm not a member of the Campaign for Real Beer.
In article , Jamie McDonell writes
They chose the acronym and then invented the phrase. They used the last pint out of the bottom of the cask.
Inaccurate.
The phrase "Real Ale" was a later invented bit actually. CAMRA initially stood for The Campaign for the Revitalisation of Ale. So yes,the acronym existed before the current version of the expansion, but not for the reason you cite.
Reference by early members to wanting Real Ale rather than the plastic imitation otherwise known as keg was what prompted the change to the more memorable Campaign for Real Ale.
Such a strong brand that it apparently time travelled (an episode of Heartbeat had a pub sign with a Real Ale reference although set in the 60's and clearly pre-CAMRA)
In article , spampling writes
Yes, I know. But they misused "ale" because apparently the acronym (forced though it is) was essential.
I guess you can play Queen Canute, but the use of the term ale for any warm-fermented beer has moved beyond the unhopped but not unbittered beverage of our distant ancestors (yours more likely, mine stopped bittering with herbs and started distilling it to uisge beatha). Are you also attempting to roll back the terms Brown Ale, Old Ale, Pale Ale, India Pale Ale, and Scotch Ale? (I imagine you don't even acknowledge the term American Pale Ale.) Language moves on. Witness Queen Anne's comment on St. Paul's Cathedral.
The truth is: You should get used to being wet.
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