A local grocery store started stocking green beans and custom-roasting it for you by the pound.
I chose Tanzanian Peaberry, and had them do a lighter roast than they normally would. (I hate really dark-roasted coffee. I want the beans to have a dry surface, or just a touch of oil. Even with Colombian coffee, I prefer a lighter roast than is usual.)
They hot-air roast it, just like a big hot-air corn popper.
I went home with my still warm bag of coffee, ground some, and made a cup.
I can now see why so many people roast their own coffee. It really is superior. :-)