Us "lucky" Western Pennsylvanians have finally received the wondrous gift of having a Teavana open up in a local mall. I have had to endure at least (truly) a hundred conversations in the past few months because everyone knows I love tea. They are so happy and believe they have had the greatest tea the world has to offer in their "green tea mixed with fruit flavored rooibos" or some other god awful blend sold for some exorbitant price. There is no way to then explain that the subtlety of a real quality green tea is the true magic and that no even their "pure German sugar crystals" are not necessary and completely bogus.
I applaud a company for trying to bring tea to the masses but Teavana's approach is just wrong. It is preying on unknowledgable folks and essentially a wall of lies propagated on the simple fact of the ignorance of their customers. Instead of actually trying to teach them or clue them into the amazing world of tea the salespeople tout the virtues of their ingenuitea-like devices and exotic made up tales of their blends. They are rapidly expanding and opening new stores so they are gaining quite a following, I guess I should just give in and enjoy over-flavored blends and revel in the amazing "$220 tea of the month club" as well as the $100+ cheap import Tetsubin everyone else flocks to me in excitement about.
At first I tried to be happy for just the excitement about tea, then as the multitudes kept coming with their stories and brochures they so helpfully brought me I tried to explain that while it's cool they are excited about tea there is much more there and much cheaper, better, real teas, now I have resigned to Teavana and it's allure and just feign happiness and discuss the latest "Honeydew White Tea with German sugar crystals and milk" (that's really something they offer and I've heard about twice already).
I get that folks like SquarePeg here and the many Joe Sixpacks could care less about the magic and rich history and tradition and the people and ceremony and on and on... but I just can't get behind it in any way knowing what I know and having experienced what I have with tea.
- Dominic