I finally figured out the business model for Teavana. Have you ever noticed in the mall one entry level of the department stores alway makes you walk through the brightly lite cosmetic counter area. I pity the poor guys whose wifes or girlfriends cant resist. The gals behind the counter do the hard sell. They have to be working on commission. Everything is eye candy. That happened to me this weekend. I just so happened to walk out of a department store and right into Teavana. So I am the guy at the tea cosmetic counter while my wife waits outside bored. Everything at Teavana is set to catch your eye. You cant get to the tea without going through an employee just like the cosmetics. I am jaded as they come when it comes to tea shoppes. I can see why anyone would be smitten. I enjoy the show.
Jim
PS I will say their great selection of teaware is cheaper than anyplace you can find it.