So.... We have a new malt with an old name: Stronachie. It's not the first time this has been done. I'm aware of a couple of other defunct distilleries whose names have resurrected to brand new, low-priced, young malts (ie ones that don't carry an age statement): Glenburn and Lochruan.
I gather the Glenburn is actually a young Tullibardine - it's not at all bad for what it is, though predictably a bit raw.
I had the Lochruan recently and thought it unspectacular and very monochrome. My impression of the nose was mainly sawdust with citrus notes. So was the taste and so was the finish. However, I could also detect a hints of a whole myriad of subtle flavours lurking in the background (though I couldn't put names to them) and I could believe that, if it were allowed to age, it could turn into something quite decent. My guess is that it probably has. Does anyone know what malt this Lochruan really is?
Are there any more examples of this sort of marketing? If so, are there any cases where the genuine, rare article might also be found? (I'm not thinking of the Bruichladdich phenomenon here, but malts whose name is just a marketing tool.)