Heard this story back in 1977 so I know it was supposed to have occured before that but I only heard the story once. I spent some time amongst Canadians in the summer of 1977 and all the package beer sold in Alberta was in Provincial liquor stores with the price set @ $4 for a 12 pack.
I was told that one company (Uncle Ben's) tried to get around the fixed price by putting a nickel under every bottle cap. I heard they did it for a very short time before Alberta put a stop to it.
Anyone know if this story is true ?
cheers
Paul