Music to your beers: Rhinegeist makes a music video

The employees over at Rhinegeist Brewery know good beer pairs best with good music.
And, because they already make beer so good it has been recognized nationally, they've now released a music video that could likely be headed in the same direction.
The Over-the-Rhine brewery on Wednesday released on YouTube a video made in an act of love "for scooters, friendship" and the hip-hop artist Macklemore, whose beat from "Downtown," his latest single with Ryan Lewis, was used to create the brewery's catchy parody.
Scooters, friendship and good vibes. Music Video is here!
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It was, of course, also paying homage to the brewery, which has been thrust into the spotlight in recent weeks thanks to its [56]second-place showing in USA TODAY's 10Best best new brewery poll.
The nearly 3-minute music video was filmed by the brewery's graphic designer, Jonathan Reynolds, and Nate Yelton, of the video marketing team. The duo shot much of the video inside - you guessed it - the "cathedral" on Elm Street. Also making cameos in the video, aside from 55 of the brewery's employees, are Over-the-Rhine institutions The Lackman and Findlay Market, as well as various places around Downtown Cincinnati.
The project, according to Rhinegeist marketing team member Dan Klemmer, was the "truly organic" brainchild of Nate Seiberling, the brewery's strategic operations manager, who was inspired to re-create the song in late October despite never having written music before.
"Within a week of seeing (Macklemore's "Downtown") ... an idea stuck: I could sing Rhinegeist in the same way as Downtown in the chorus," Seiberling said in an email to The Enquirer.
According to the YouTube description, the video began as a "late night and weekend side project" just to have some fun.
Much to the knowledge of Seiberling at that point, however, the idea for the video ended up blossoming into so much more.
"This was an idea of mine that I thought would likely stop at just recording the track," he said, "so to have an actual, full-on music video ... was a bit of a surprise."
The process, which included recording, filming, editing, re-shooting and editing again, spanned four months and tapped the creative abilities of several employees, Seiberling said.
"As for the lyrics, good or bad, I take the credit there," Seiberling said, crediting Kentucky Sales Director Zack Moscow with sound mixing and mastering. Klemmer helped with the rap verses, Moscow sang "every element of the chorus," and the choreography was spontaneous - much like the idea for the video itself.
"It was a total team effort to pull it all together," Seiberling said.
The work paid off for the team, as the video had nearly 18,000 views by 7 a.m. Friday - just two days after it hit the Internet.
If you're already anticipating Rhinegeist's next music video, don't wait around: Klemmer said there's nothing in the works, at least "to the magnitude of the music video."
However, "we're always itching to put out fun videos about beer releases or exciting events, so there will certainly be more in the future," Klemmer said in an email.
Watch the music video here. (Warning: Video contains profane language.)
IFRAME:
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And, if you haven't listened to Macklemore & Ryan Lewis' "Downtown," watch it here and see if you can spot the Cincinnati ties in the video.
IFRAME:
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Oh, and about those scooters? All but one used in Rhinegeist's video are employee-owned.
"Definitely a part of the culture here," Seiberling said.
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