Re: Heileman's Old Style

Apr 02, 2004 3 Replies



> Frisbee® MCNGP wrote:
> > The Orig> >
> >>Tasty cheap beer. I mean, yes, it is cheap beer,
> >>but there's just something about it.
> >>
> >>The tradition?
> >
> >
> > I thought they went out of business years ago?
>
> Years ago? I guess an expression like that depends on one's age. >
> Or did some other brewery
> > buy them out?
>
> Yes, Heileman was bought by some Australian sharpie and driven out of
> business. Stroh bought the labels and they gave up the race, as well, a
> few years later. Pabst then bought most of the Heileman and Stroh
> labels (a veritable who WAS who of brewing in the first 3/4 of the last
> century) and soon closed all it's breweries and has Miller and a few
> regional brewers brew the beers they now market. IIRC, one of the
> regionals is the original Heileman brewery in LaCrosse, now known as
> City Brewery, so I assume that's where it coming from, back home. >
> Based on the record of the outfit that now owns Pabst (the same outfit
> that once was known as Falstaff and General and Pearl), they will slowly
> allow the label to die, but will feed off of it like a vampire 'til then.

I'm coming in a bit late on this one-- AFAIK, Old Style has been in continuous production despite changing hands a number of times. Skilnik would know best, but I don't think there's been a time in Chicago since the 1950s when you couldn't get Old Style.


The City Brewery that bought out the old plant and repainted the can silos does not produce Old Style, but rather a beer called LaCrosse Lager that claims to be using the original Old Style recipe and is "fully kreusened."


--NPD

See, that makes NO sense to me (altho' trying to figure out the business decisions of Pabst/Falstaff/General/Whatever is always a puzzle) since City Brewery DOES contract brew the McSorley's brands that are owned by Pabst and it's nowhere as good as it was when it was an Ortlieb product and one of the hoppiest beer in the US, pre-micro, of course. (I'm assuming McSorley's is still pretty much an East Coast product?) You'd

*think* they'd get the contract for Old Style, instead.

City Brewery does have a contract for Special Export, still a very fine beer although oldtimers here in Chicago think it is not as good as before. Interestingly, City Brewery produces City Lager, which is supposed to replicate the Special Export formula of the '70s. I still prefer the Special Ex and my neighborhood bar in Chicago, Lasko's on Milwaukee Avenue, stocks it for me.

Perry

Ah, yes, Special Export. Had nearly forgotten about that beer. Probably my favorite Heileman product. In NJ, we never got a lot of Heileman products, but I occassionally found it on beer runs to PA. One would think that would have changed when they bought Carling/National and later Schmidt's of Phila., but they still never brought their big selling mid-Western beers to the East Coast (well, Mickey's made it ). In fact, seems like after they took over C/N, National Premium (another favorite of mine at the time) disappeared from NJ, altho' the discount stores had a lot of National Bohemian for awhile there.

Sorry for the pre-micro nostalgia...

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