> I took a tour of the Boston Beer Company's (maker of Sam Adams Lager)
>> brewery in Jamaica Plain (section of Beantown) a few years back, and I >> can
>> swear that the tour guide said that Jom Koch's daughter's name is >> 'hidden'
>> on every bottle of Sam Adams - not sure in what form, or if he was >> kidding,
>> or what.
>>
>> Anyone ever hear of this, and if so, is it true? And if true, where the >> hell is it?
>
> When I met Jim Koch about five years ago at an appearance in Santa
> Monica, I had a chance to sit and chat with him over a brew before the
> festivities started. (He also paid for my beer for the night after I won
> a bet that I could name at least ten of SA's varieties. Too bad I had a
> 15-mile drive home and had to serve on a jury the next day, or I would
> have taken more advantage of that!) Jim told me about the aborted attempt
> at making a Sam Adams light beer, called "Lightship." His two kids' names
> were on the ship which was on the label of the bottle.
>
> The beer was such a failure that he said he would never again put his
> kids names on the label, for fear it would tank, and he did not want
> their names on a failed venture.
>
> He also told me that he had learned his lesson and that there would
> never again be a Sam Adams light beer, either.
>
> Liar.
>
> -Ed
>