CO-OP DELIVERS FAIRTRADE WHAMMY
The Co-op is launching the first own-label honey ale.
Co-op Fair Trade Bumblebee Honey Ale 500ml, 4.6% AbV - £1.59, are being launched in time for Fairtrade Fortnight which will run from 1 March - 13 March 2005, when the Co-op will be knocking 20% off the price of all Fairtrade products.
The full-flavoured, golden-coloured Co-op Fair Trade Bumblebee Honey Ale is brewed exclusively for the Co-op by the award-winning Freeminer Brewery in the Royal Forest of Dean. Brewed using First Gold Hops from Worcestershire and Fairtrade honey from Chile, the beer enjoys a silky aroma of hops and honey and a long, smooth finish. It is best enjoyed chilled with Caesar salad, chicken pasta and even cheesecake.
Fairtrade aims to help marginalised growers and small scale producers in developing countries get a fair deal for their output.
Brad Hill for the Co-op, the UK's leading supermarket supporter of Fairtrade, said: "We are extremely pleased to be extending our Fairtrade range with the addition of the first own-label Fairtrade honey ale. The Co-op is the UK's largest Fairtrade retailer, selling Fairtrade lines through all 3000 of our stores and we intend to keep expanding the range, building awareness and pushing the boundaries."