- posted 12 years ago
Miller Chill has reached fad status very quickly. Miller Brewing has been banking on the Latino beer drinkers in the US to carry sales along. Over two million cases have been sold with reportedly 50% of sales coming from wine, spirits and other non-beer drinkers. While sales are great now, there will be several if not a score of clones from other brewers that will dilute earnings.
Miller Chill, a catchy name for the gullible consumer. What's the deal with the green bottle? One Miller executive was quoted "The green bottle signals it's a premium product.", you really love how they sell this BS and the consumer just buys it up. Sad in so many ways. Blurbs on the label are "Chelada Style", "Light Beer With Natural Flavor" and "Inspired by a Mexican Recipe with Lime & Salt". Consumers have been adding lime to their beer for a good while and for many different reasons. Regardless, most loyal consumers of Mexican, Central and South American brands would rather use a real lime rather than have some sort of natural flavoring.
Enough of the bather, lets get to the meat and bones of this beer. A quick decanting shows the obvious clarity of a light beer and the head of one as well. Not much head retention at all but it was not expected. Odd lime aroma, very similar to the natural agents added to soda. There is even a salty note in the nose. First sip shows an extremely thin body with a forced refreshing carbonation. The flavor is the same as the aroma, soda-like lime flavor. Very little malt character at all, hops are a no show and there is a mild salty tone middle to end. Bone dry with a watery lime flavor in the finish.
Chalk this up at a border-line malternative, a beer for people that don't like beer. It actually tastes like a really bad diet soda. Even if this does stick around for more than several years and not deemed a fad anymore it will simply live on as a sub-par product for the ignorant uneducated consumer. Hell, with the amount of soda that is sold in the US this one will probably be here for a long long time but this will be the last visit here as this is a big fat thumbs down.