Miller Chill: a Beer for People Who Don't Like Beer


Miller Chill has reached fad status very quickly. Miller Brewing has been banking on the Latino beer drinkers in the US to carry sales along. Over two million cases have been sold with reportedly 50% of sales coming from wine, spirits and other non-beer drinkers. While sales are great now, there will be several if not a score of clones from other brewers that will dilute earnings.
Miller Chill, a catchy name for the gullible consumer. What's the deal with the green bottle? One Miller executive was quoted "The green bottle signals it's a premium product.", you really love how they sell this BS and the consumer just buys it up. Sad in so many ways. Blurbs on the label are "Chelada Style", "Light Beer With Natural Flavor" and "Inspired by a Mexican Recipe with Lime & Salt". Consumers have been adding lime to their beer for a good while and for many different reasons. Regardless, most loyal consumers of Mexican, Central and South American brands would rather use a real lime rather than have some sort of natural flavoring.
Enough of the bather, lets get to the meat and bones of this beer. A quick decanting shows the obvious clarity of a light beer and the head of one as well. Not much head retention at all but it was not expected. Odd lime aroma, very similar to the natural agents added to soda. There is even a salty note in the nose. First sip shows an extremely thin body with a forced refreshing carbonation. The flavor is the same as the aroma, soda-like lime flavor. Very little malt character at all, hops are a no show and there is a mild salty tone middle to end. Bone dry with a watery lime flavor in the finish.
Chalk this up at a border-line malternative, a beer for people that don't like beer. It actually tastes like a really bad diet soda. Even if this does stick around for more than several years and not deemed a fad anymore it will simply live on as a sub-par product for the ignorant uneducated consumer. Hell, with the amount of soda that is sold in the US this one will probably be here for a long long time but this will be the last visit here as this is a big fat thumbs down.
Reply to
beeradvocates

What utter nonsense to say that Miller Brewing is making a beer for people who don't like beer. That's like saying Toyota is successful because they sell lots of cars to people who don't like them. Next time please read what you are writing before pushing the send button.
Reply to
John S.

The post is likely a literal copy & paste from a BA magazine article, and BA is as much a vehicle for the Bros. A opinions as anything else.
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dgs
Reply to
dgs

Reminded me of a beer, or beverage that Pittsburgh Brewing made years ago. It was called Hoppengator, a mix of Iron City Beer and Gatorade. It didn't sell well in the home market, but it did sell well enough in the South that they continued to make it for a couple years. Down in Dixie they used it as a mixer, mostly Hoppengator and Vodka.
Reply to
tomkanpa

Whether he is copying and pasting or composing on the fly is beside the point that the subject is nonsense. Which makes me think the entire article must be as well.
Reply to
John S.

Well, sure, you could argue that if someone likes Chill, by default they like beer because Chill is a beer. But I think the author obviously meant Chill is targeted at people who don't like the taste of beer in general, so it's a beer that tastes different than most other beers.
And to argue with your analogy, I would say most people who buy Toyotas in fact don't "like" cars, they're not car enthusiasts the way people here are beer enthusiasts, they just see them as an appliance to be used to get from Point A to Point B. Obviously they don't "dislike" cars very much either, or they wouldn't own one, but unlike beer, which is an optional purchase, a lot of people pretty much need to have a car.
Reply to
Gains

Sorry, but the world of car owners isn't simply divided by aficionados who are in love with their vehicles and appliance owners who are indifferent. And I'm sure you know that.
C'mon - The subject line written by Beer Advocate serves only to be pointlessly agrumentative and tells the reader nothing about the beer itself. Clearly Beer Advocate hasn't surveyed people who don't like beer to ask whether they like this Miller Beer so on it's face it is an inane statement. I've read other articles on the beer advocate site and consider them to be well done and informative. Why he chose to write an article in this tone is beyond me.
Reply to
John S.

I have to agree. While I have little use for all their surveys and reader ratings crap, some of the stuff they offer is great. The "Beer ...Civilization" series by Horst Dornbusch is one of the most fascinating beer articles I've ever read. If BA never does another thing, ever, that'll be enough to make its existence worthwhile.
nb
Reply to
notbob

Geeze, talk about "pointlessly agrumentative"! Give it a rest, John S. (And let's be realistic -- people who like lime-flavored fizz, with little malt and no hops, probably really don't like beer. So your argument doesn't really make sense to begin with.)
Reply to
rotb1

Hey Tom - It reminded me of a soft drink to tell you the truth, not a beer, it's fer the aliens, I reckon, not me. Blue
Reply to
Blue

Beer Advocate clearly has the ability to write an interesting and informative beer review or historical article. Why they chose to go the argumentative route with this one is beyond me. Maybe they were suffering from the stale beer tasting and wrote this as a way of feeling better.
Reply to
John S.

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