British Beer Company Receives Fuller's Cellar Management Certification

Here's an interesting press release. Fuller's hosted 8 employees of the British Beer Company (a pub chain in Massachusetts) in London, England; exposing them to the pub culture and schooling them in cask- conditioned beer handling.

I'd be interested to know exactly what they learned, if they feel comfortable handling real ale now, and how much of what they learned is currently being applied at their pubs. Or was it just a fluff trip for a being a good account? No disrespect intended, I'm just curious. Anyway ... I guess I can ask BBC and O'Grady next week (7/31) at the Distinguished Brands Brewer's Dinner in Walpole; featuring Fuller's.

Regardless, I hope this is the first in many certifications; the US really needs some help when it comes to real ale. And thumbs-up to Fuller's/Distinguished Brands for taking steps in educating their accounts. Sounds like it was a fun trip, to boot.

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