Yeah, that was a typo on my part. I meant to say "top ten new brands", though I'd say many of the top 30 brands barely qualify as beers. :) Yes, I can be an "effin' beer snob", though I admit that I was drinking Heineken from keg cans last night.
It does appear that B E is AB's B^E. I suppose my fervent use of TiVo has left me unexposed to most of their marketing. Without anything to back up what I'm saying, I feel like this could be a dismal failure for them. I have yet to see anyone drink it. AB does have some promising stuff coming out, though. For example, I tried their new Wild Blue at a beer fest and sheepishly admit that I really liked it and went back for seconds.
I enjoy the epinions reviews. Funny.