Fascinating Coffee Opportunity at Selfridges.

May 16, 2004 2 Replies

Selfridges are putting on a 'Brazilian' event this month.



Concomitantly there's a coffee-sampling promotion in their Food Hall with eight high-grown coffees to cup. Better yet, the Growers themselves are there; as are some of the best baristas in the world - most of them from Scandinavia and Iceland.



The coffee quality is astounding.



Most revelatory to me was the realization that Scandinavia is now the centre of coffee excellence: forget Italy.


| Most revelatory to me was the realization that Scandinavia is now the | centre of coffee excellence: forget Italy.

Hi Peter,

They do well in the barista competitions, but that's a bit like judging hunting dogs on their performance at Crufts.

That said, Finland has been the top per-capita consumer of Arabica in the world for as long as I can remember.

- David R.

--

formatting link

Join the Discussion

Have something to add? Share your thoughts — no account required.

Didn't find your answer?

Ask the community — no account required