Selfridges are putting on a 'Brazilian' event this month.
Concomitantly there's a coffee-sampling promotion in their Food Hall with eight high-grown coffees to cup. Better yet, the Growers themselves are there; as are some of the best baristas in the world - most of them from Scandinavia and Iceland.
The coffee quality is astounding.
Most revelatory to me was the realization that Scandinavia is now the centre of coffee excellence: forget Italy.