45k post selling whisky to the Americans

Oct 19, 2003 1 Replies

IT'S a dram good job for a whisky lover... official ambassador for Scotland's national drink.



The lucky drambassador will teach Americans all about whisky and get paid £45,000 a year.



The New York-based post also includes generous expenses, businessclass flights and a fully-serviced apartment in Manhattan.



As well as promoting whisky, the successful applicant will deliver whisky masterclass programmes to US colleges on behalf of a Scots drinks giant.



The job advert, which has attracted hundreds of replies, states: ``We arelooking for an individual who has wideranging knowledge and experience of Scotch, combined with a passion for one of Scotland's leading export brands.''



Michelle Lownie, of Edinburgh recruitment consultants Eden Scott, said that, despite being ``inundated'' with applications, they had still to chose a suitable candidate.



She added: ``Many have responded by phone or e-mail saying `I have a real love of whisky and I think I would begood for the job.' But that's just not enough, unfortunately.''



Describing the job territory as ``a fantastic place with a package to match, '' she warned: ``There is a huge amount of travel involved.



``The biggest thing about this job, and what most people would find very hard, is to teach someone else how to love whisky, be passionate about the product and know all about it.''



Miss Lownie said the image ofwhisky in America, where Dewar's is the best-selling brand, is very different from how it is seen in Scotland.



She said: ``The typical whisky drinker in the US is twenty-something and it is very much seen as a young person's drink.



``They enjoy a glass of whisky in the same way that young people in other places would have a glass of wine or a gin and tonic.''


I am ready, willing, and able to do this job!

On a more realistic front, why aren't there postings for positions like these, or at least at the company sponsored tastings, a way to get into the industry?

I am currently looking for a job, and am hoping I might be able to transition into a job like the one listed below eventually.

Anyone have ideas or comments?? Or a good lead, even?

TIA, delurk>IT'S a dram good job for a whisky lover... official ambassador for

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