Don't we somehow enjoy the more expensive than the less expensive?

So?

snipped-for-privacy@gmail.com wrote in news: snipped-for-privacy@googlegroups.com:

This is the academic source for the idea:

I have been doing similar research on the effects of the influence of ratins on hedonic rating. Very interesting. Soon to be published, hopefully.

Regards,

Santiago

Couldn't bring up the article but to be honest there seems to be a point of diminishing return on enjoyment at higher price point for me at least. I can appreciate expensive wine but can't justify making the experience happen and if I do I feel a tad guilty when I think of the great QPR wine at half the price that delivers almost the value. . .

"Joseph Coulter" wrote ...........

This is the exact reason when I was involved in the retail of wine' I insisted that staff remove any price tags off bottles, and only provide a priced invoice or sales slip if requested.

This was to ensure that the customer didn't get a larger headache next day when he/she realised that that $200 bottle he/she was saving had been consumed in the enthusiasm of the previous night.

An empty bottle has no value - any value lies in remembering the flavour nuances and recalling the experience with like minded people.

But sometimes, I would rather have the $200 back in my pocket !!

On 20/11/2014 20:16, santiago wrote:> This is the academic source for the idea:

An interesting piece of work that provoked a lot of online discussion between wine lovers at the time - back in 2008.