It's possibly a Cellarmaster wine club label. New Eden winemaker Nick Badrice also produces wine for Avon Brae (similar situation, not in St James but apparently available around the traps).
I was looking through a cellarmaster offer. I know, I know, those wine offers are normally duds, but this was better than usual value (it is often cheaper and quicker just to go down to the cheapest wine retailer and buy the selection yourself).
And the New Eden Shiraz was on 1/2 price with any other buy.
Perhaps that is why, it is a cellarmaster custom made.
Some but not all... although picking the wheat from the chaff is the real trick... Cellarmaster has also been rather astute at picking up semi-dormant, name labels and relaunching them... The once proud Tassie label Heemskerk springs to mind (speaking out of turn here a bit, haven't tried the new range).
I'm pretty sure Cellarmaster run tastings during the year...might be a good excuse to gauge the quality one way or the other.
The Heemskerk buyout is probably a good example. AFAIK, the label had been acquired by Pipers Brook Vineyard (at that stage PBV was still controlled by Andrew Pirie) and after holding onto it for a while (but not producing any wine under the label) it was then sold to Cellarmaster. To be fair to Cellarmaster, current Heemskerk wine still uses cool climate Tasmanian fruit, altho' it's now made interstate.
One of the reasons the Heemskerk label retained a slight cachet is because in the mid-seventies (IIRC) their cabernet was the first Tassie wine to make an impact at mainland wine shows. Winemaker Graham Wiltshire, a partner in Heemskerk, was also responsible for the original Jansz sparkler (with some help from the Champagne house Louis Roederer). Jansz is now owned by Yalumba.
This is a good point. A small, informal buying group of three or so like minded wine drinkers can really help you access a variety of wines.
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