Howard Schwartz wrote
There is a lot of this going on at the moment Howard. You may have heard of a movement in world cuisine called Molecular Gastronomy. This can be described as "Science in the Kitchen" wherby chefs and scientists are working collabratively to identify on a molecular level what flavours work together and why. This is happening in a lot of places, some of the most well known are The Fat Duck of chef Heston Blumenthal in the UK or Ferran Adria's El Bulli in Spain. A good overview of the subject can be found here
"If you taste a wine you will be influenced by its colour. Indeed a recent experiment fooled all the experienced wine tasters. In this experiment the tasters were asked first to taste 6 white wines and describe the flavour. They described the flavours using words like "refreshing", "strawberry", "citrus", etc, to identify different notes in the aroma - these are words frequently used to describe white wines. Then when asked to identify the wines the tasters were able to correctly identify the grape and the region - some even giving the exact vineyard and vintage.
Next a trick was played - the same 6 wines were served again, but this time with a little inert red food dye added. This time the tasters used completely different language to describe the flavour - "woody", "tannic", "powerful", etc. all words associated with red wines. Then when asked to identify the wines all plumped for red grape varieties and a few ventured opinions on actual wines they believed they had just tasted.
However, when the experiment was repeated again - this time with the tasters blindfolded - they once again got the answers correct. "
I think that food pairings (wine being a food, albeit a very diverse one) all apply the same principles which have been expounded on well in the earlier thread (and the many threads that have dealt with food & wine matching here) essentially looking to balance the flavours and trying to gain a synergy where they become more than the sum of their parts. I think that what's happening here with MG can potentially have an impact on wine and our understanding of the flavours involved. I imagine a day in the future where I may buy a wine by reading the complex chemical composition instead of the tasting notes. :)
Cheers Andrew